It’s My Business is a coalition of individuals and organizations that supports 10.3 million people who are exercising their right to work for themselves. We are raising awareness about the assault on independent contracting that threatens America’s economy. Please help support independent contractors.

  • *
  • *
  • *
Thank you for signing-up, you will receive a confirmation email shortly.
Home > Blog > IC’S Facing New Risks: Online Marketing Changes Could Hurt Small Businesses

IC’S Facing New Risks: Online Marketing Changes Could Hurt Small Businesses

The threats to Independent Contractors keep on coming – this time, from a new Google policy that makes it harder for millions of small businesses to compete. Google announced that it will give greater priority to websites that are optimized for mobile, that is, sites that look good for smart phone users. Read the full article in the Wall Street Journal.

The trouble is, many small- to medium-sized businesses either:

  1. Do not know whether their sites are mobile-optimized; or
  2. Don’t have the money or resources to make the changes

Some experts are calling this “Mobilegeddon” and worry that up to 40 percent of top websites could be negatively affected. Read the full article in USA Today.

For many ICs and small businesses, the effects could be even more catastrophic. That’s because search engine results drive real and meaningful sales for their businesses, by ensuring that their customers know about them. Google’s new policy could make it much harder for ICs and other small businesses to compete against larger businesses that have the resources to update their websites.

When added to the unnecessary and harmful overreach by governments, the playing field for ICs and small businesses is anything but level. It’s time to take the following steps:

  • Get educated. Learn about the new search engine rules from Google so you can decide how to make changes for your company to compete.
  • Network with other small businesses. It’s vital for entrepreneurs to work together; meet with other business owners at your local chamber of commerce.
  • Join It’s My Business to keep apprised of the latest updates to the IC community.

It’s My Business is a coalition of individuals and organizations that supports 10.3 million people who are exercising their right to work for themselves. We are raising awareness about the multi-front assault on independent contracting that is intensifying across America, threatening harmful consequences to the economy. Please help us support independent contractors. Read More
Read More
IMB_INFOGRAPHIC_ICs-Under-Siege_thumb

Learn more about the multi-front attacks on independent contractors.

Get More

Show your support to protect the rights of independent contractors.

Take Action Now!