IC’S Facing New Risks: Online Marketing Changes Could Hurt Small Businesses
The threats to Independent Contractors keep on coming – this time, from a new Google policy that makes it harder for millions of small businesses to compete. Google announced that it will give greater priority to websites that are optimized for mobile, that is, sites that look good for smart phone users. Read the full article in the Wall Street Journal.
The trouble is, many small- to medium-sized businesses either:
- Do not know whether their sites are mobile-optimized; or
- Don’t have the money or resources to make the changes
Some experts are calling this “Mobilegeddon” and worry that up to 40 percent of top websites could be negatively affected. Read the full article in USA Today.
For many ICs and small businesses, the effects could be even more catastrophic. That’s because search engine results drive real and meaningful sales for their businesses, by ensuring that their customers know about them. Google’s new policy could make it much harder for ICs and other small businesses to compete against larger businesses that have the resources to update their websites.
When added to the unnecessary and harmful overreach by governments, the playing field for ICs and small businesses is anything but level. It’s time to take the following steps:
- Get educated. Learn about the new search engine rules from Google so you can decide how to make changes for your company to compete.
- Network with other small businesses. It’s vital for entrepreneurs to work together; meet with other business owners at your local chamber of commerce.
- Join It’s My Business to keep apprised of the latest updates to the IC community.